by Hans K. Meyer, Ohio University
and Haidan Hu, Ohio University
Researchers have suggested that gender stereotypes help determine the credibility of news stories, but the Internet may mitigate that effect, especially for citizen journalism. Through an online experiment that manipulates story authorship – either staff or audience – and the author’s gender, this study suggest other cues on the Web have more of an effect than gender for staff and audience written stories. Audience written stories appeal and are more credible to women if they are authored by other women because citizen journalism sites work as an alternative to traditional media online.